GM everyone ☕.

I hope you’re doing well. I’m recently working on a new kind of content (new for me). I can’t wait to share it with you. I should be able to post it this week, but I’d rather not overpromise.

In today’s Wave, we’ll see:

• Lessons from the recent Azuki Elementals mint

• The ultimate Twitter strategy

• How to capture information

• Why you should diversify your investments

Let’s dive in 👇.

Lessons from the Azuki Elementals mint

If you’ve followed NFT news recently, you must know that Azuki recently released their new collection, Azuki Elementals, and that it was followed by a huge dump of floor price. In less than a month, they dropped from more than 17ETH to less than 6ETH. Let’s analyze what happened.

My purpose here is not to FUD or predict the future price. My purpose is to educate:

• founders, so that they can avoid this situation to happen to their projects.

• investors, so that they can avoid potential investing mistakes.

First, know that when an event comes or a product is delivered in the NFT space, the FP usually follows 2 phases:

1. The hype phase: During this phase, what the project is about to deliver is still a mystery. People speculate a lot and can’t wait for the event to come, causing hype. The FP usually increases. In Azuki’s case, it reached 17ETH.

2. The reveal phase: During this phase, people finally know what the product is. The FP usually decreases now that the mystery is gone, even if the product was great. In Azuki’s case, it dropped to 6ETH.

As we can see, the pump and dump of Azuki’s FP was predictable. As an investor, it was therefore smart to invest during the hype before the event in Vegas, and sell before or shortly after the event. It’s worth mentioning that Azuki did a great job building the hype.

What couldn’t be predicted however was the huge drop of FP. This was the result of the Elementals mint. Still, many red flags were present:

• The expensive mint price (2ETH) despite the current market conditions.

• The very short minting window (10 min!!!).

• The lack of communication about the utility and art of the new collection.

The most important to keep in mind imo: A project being successful doesn’t mean we should ignore red flags. This would never have sold out from a brand new project. One reason being the impression that all was made to make people FOMO in.

How about lessons from the project perspective? Well, communicate more with your community. Your community is everything. They need to know what you’re doing. Keeping mystery and building hype is great, but your community needs to know what they invest in. Keep in mind that your reputation doesn’t justify such a launch.

To finish, it’s worth mentioning that what made the dump more huge was the art too similar with the main collection. This couldn’t have been predicted by the community, but such problem could have been avoided by showing some sneak peaks.

The ultimate Twitter strategy

In this Wave, I’ll focus on the strategy more than the actual content of your tweets. Recently, a lot has happened on Twitter. Shadowbans/ restrictions are more frequent, and now the number of tweets you can see per day is limited. No need to mention that a good strategy is crucial. Why? Because competition is tougher! If your potential followers have a limited amount of tweets to see daily, you want these tweets to be yours. Here’s my selection of advice:

• Show up every day: You’ve heard it before, but it’s essential. Twitter’s algo punishes inactivity.

• Make Twitter lists: I talked about it in the last Wave. Check it out if you missed my reply-guy guide.

• Be a reply guy: Use your Twitter lists.

• Send DMs every day: I’ve talked about it before. By sending DMs, you create bounds with others, you open doors to potential collabs, and you’ll appear more in the timeline of people replying to you. Never forget that networking is crucial.

• Talk on Twitter spaces: I’ve implemented this one recently, and I recommend it 100%. By talking on space, you get the attention of 10s to 100s of people on you. Needless to say it’s more efficient if you provide value during your talk. Unlike tweets, there’s no restriction regarding people you hear in spaces. Thus, it’s a great way to get ahead.

Now that you’re following this advice, a question remains: When should you tweet/ reply? Let’s do it in the correct order.

First, find out when your audience is the most active. For this mean, I use Tweet Hunter. Here’s the activity of my followers 👇.

I usually tweet 3 times per day. 10 am and 4 pm are good choices. I add another tweet around 7-8 am as a GM post.

Advice: This activity can change over time. Always check it out and adapt accordingly.

Now that you know at what time you’ll post your tweets, focus your activity around these times. I recommend being active on Twitter from 15 min before to 15 min after each tweet. Apart from that, you don’t need to be on Twitter (except for spaces). One mistake I’ve made in the past was going full Twitter all day. The thing is that you need time out of socials to work on yourself: build, learn, do workout etc.

So, 15 min before your 1st tweet of the day, find people to engage with. Reply to some posts, send DMs. Now that you have a good algo boost, post your 1st tweet. During the next 15 min, engage back with your reply guys. Then you can leave Twitter and come back 15 min before your 2nd tweet. The good thing is that more people should have engaged with your first tweet by that time. Engage back and you’ll already have a boosted 2nd tweet. Repeat until the last tweet of the day.

Advice: Don’t post your last tweet just before going to sleep. Keep 15 min after your last tweet so that you can engage. If you engage the day after, the boost this tweet gets will be less big.

That’s it. Now you know how I organize my tweets each day. A last piece of advice is to keep enough time between each tweet to avoid being considered too active by Twitter.

How to capture information

I initially planned to describe a method I’ve discovered recently called CODE, but I’ll keep it for next week. This week, I’ll focus on how to take notes. I explained last week why you should take notes, and an example of how to use them. Here’s what I recommend you to do:

• Find your application to write down all your notes: I recommend Apple Notes if you have an iPhone. If not, Notion seems to be a good option as well. You can easily find good lists on the internet.

• Start taking notes about anything you think might be useful: Learned something interesting today? Read a great quote in a book? Got an idea of thread you’d like to write? Write down everything in your note app. It might be a mess at first, but it’ll get better with time. You’ll also learn to sort out what information need to be kept or not.

• Organize your notes: Create folders and different sheets so that you can find back any information more easily.

Don’t worry if it sounds difficult now. Next week, I’ll teach you more about this method.

Why you should diversify your investments

This Wave is already quite long, so I wanted to finish by a beginner-friendly advice. A big mistake I’ve made a lot when investing into NFTs was to buy a lot from a same project, so that I’ll gain a lot if it pumps. The problem: I always lose a lot when it dumps. By diversifying your investments, you avoid this risk.

Another mistake I’ve made during the last year was to focus solely on NFTs. It’s better to invest in various ways: e.g., stock market, crypto, gold etc. I’ve learned the lesson and will start diversifying asap.

Final word

Thank you for sticking with me. I really appreciate your support.

GN 🌙.