GM everyone ☕.

I’m delighted to announce that my brand is growing more and more. My plan in the coming days is to expand it to other socials: Instagram, Facebook, and YouTube. You guessed correctly, this means videos coming. I’m scared but excited at the same time. I’ll share more about it in the next Wave. But don’t worry, today’s one will be interesting for personal-brand grinders.

We’ll see:

• How to find a Web3 job now

• The ultimate reply-guy guide

• The power of taking notes

• The underrated DCA way to invest

Let’s dive in 👇.

Find a Web3 job now

I entered the Web3 world 2 years ago. At that time I didn’t care about branding (stupid me). However, something I understood quickly was the necessity to build skills and connections. I was still a student at that time. I was part of an Axie-Infinity-scholarship program (as a scholar) and applied as a committee member as soon as I saw the recruiting announcement. I got accepted. Quickly, my role took the direction of a moderator, and I liked it. I discovered the importance of a strong community in any project. In the following tweet, I shared briefly my mod journey, and the reason why I believe you shouldn’t be afraid to start small 👇.

The question now: How do you find a Web3 job?

First, you get to choose what job you want (you can choose more than 1, why not). Here is a list of the most mainstream ones I can think about:

• Community manager/ Moderator

• Collab manager

• Artist

• Developer

• Advisor

• Content creator

I recommend you to choose a job in connection with your niche if you’re growing your personal brand. I also recommend a job corresponding to your skills. What I like with moderator is that you can get accepted relatively easily, even without prior experience.

Where to find your job now?

The first place to find is on platforms specialized in this. Galaxie is a great example where you can create a role seeker profile. Another one is Everbuild’s Discord server. You can also directly contact teams’ members from Discord servers of projects you like. Feel free to send me a DM if you need advice writing a motivation letter or creating your profile (that’s 100% free for now).

I can still give some advice: You have to stand out when applying to a job. For this mean, you don’t need to have experience, but you have to understand the responsibilities and assets expected for the job you’re applying to. Show in your profile/ motivation letter/ interview that you clearly understand it, and how you plan to apply it.

The ultimate reply-guy guide

If you’re like me, you’ve probably read a lot of tweets/ threads about this topic. You write 50+ comments per day, as your favorite influencer said, and suddenly your reach dumps. Congratulation, you’ve just been shadowbanned. I suspect rules have changed. What worked with your favorite influencer months ago doesn’t apply anymore. Moreover, there’s now a new shadowban, less easy to detect. Let’s dive in this guide now 👇.

First, make Twitter lists

Twitter lists are underrated. Here are the ones I recommend:

• List1 - A list of giant accounts: E.g. Elon Musk, Andrew Tate, non aesthetic things, Greg. You can include some less big accounts roughly in your field. E.g. Shah and Borovik if you’re into web3 (but I assume you’re into it).

• List2 - A list of big accounts in your niche: If you’re into Web3/ Personal branding, then NFT God, Wale, Zaimiri, Bubits and Legendary are great examples.

• List3 - A list of small accounts (if possible in your niche) often engaging with you. This one is personal and depends on each of us. You should be able to figure out who to add by yourself.

Check these lists from time to time during the day.

Also write down a list of people never engaging back with you. We’ll call it ghost list. This is not a Twitter list, just a list to remind you who is not likely to engage back. This doesn’t mean you should ignore these accounts! It simply means you have to keep in mind they probably won’t engage back. People from this list can be in one of your Twitter lists (see below).

How to comment depending on the lists?

• List1: The goal of this list is to boost your reach. Because these are giant accounts, I recommend replying their posts only in the first minutes following the posts. These accounts probably won’t engage with you, but if you’re fast enough, many people from their audience will. The rules are to be fast, be simple, and be funny. That’s the best way to do according to my experience. Don’t forget many people scrolling on Twitter have a short attention span and will understand better simple comments. I recommend a simple sentence, if possible dumb, coming with a funny gif. Here is a selection of 3 of my replies which performed well.

Keep in mind that you won’t get an organic growth from this one. The goal is to have a boost in your Twitter algo to increase your reach. You’ll get a more organic growth from the other 2 lists.

• List2: First, if the person is in your ghost list, engage only if you are fast enough, so that their audience might engage with you. Your reply should provide value. If the person is not in your ghost list, still avoid replying long time after the tweet if you are a small account. In this case your comment can have 2 purposes: supporting the account or provide value (or even better, both). You can also take a look at other replies and see if you can contribute. For example, if someone asked a question to the account, you can answer. You understood it, the goal of this list is to get followed by the corresponding accounts, but also by their audience.

• List3: Whether you are a small or big account, interacting with small accounts from this list is beneficial. These accounts usually don’t get a lot of engagement, meaning they are likely to engage back. It’s also easier to create great connections with them. They are also likely to visit your page and engage to your tweets, since they should also be reply guys if they care about their reach.

How to provide value in your replies?

What you should keep in mind is that your reply could be a tweet on its own. Bring another point of view to the original tweet, disagree if you really do, add more details if you agree, reply if the tweet is a question. You’ll find out from trying. What you need is at least likes. Here is an example.

Additional advice

• Don’t comment too much or too often. If you’re a small account, you could get shadowbanned easily. Avoid replying GM posts and focus on quality replies. The more you grow, the more you can incorporate GM replies into your ritual.

• Avoid short messages or single emoji/ picture/ gif replies. The algo doesn’t like.

• Avoid posting the same words often. The algo doesn’t like. For example, I’d sometimes say “GM”, sometimes “Good morning”, sometimes “Have a great day”.

• When possible, comment before you tweet. Your tweet will get a boost.

• Avoid content likely to be against Twitter’s policy, obviously (e.g. harmful comments).

• At the end of each day, delete all your comments which didn’t get any engagement back. The algo doesn’t like comments with no engagement.

• Follow the accounts on your lists. If not, they might be less likely to want to engage back. I personally rarely engage back when people who don’t follow me comment on my tweets.

That’s all for this guide. This was a long part, so the next two ones will be shorter.

The power of taking notes

Last time, I talked about time organization. Let’s now dive into thought organization. I’ve found taking notes to be a powerful habit for that mean. For example, every time I have an idea of tweet, thread or GM post, I write it down in my note-taking application. The corresponding folders are now so full. When I feel like tweeting, I just open them and select what I want to tweet about. This is a game changer!

Apart from tweets, I use it for so many other things: to-do lists, notes about my learnings, books to read and so on.

In the next Wave, I’ll reveal a way to organize your thoughts more in depth.

The underrated DCA way to invest

Let’s finish with an easy one, but yet so overlooked. DCA (Dollar-Cost Averaging) is an investing strategy based on investing a same amount of money in a regular basis. For example, let’s say you buy $100 worth of ETH every month. You can also DCA out to take profit. For example, selling back 0.1ETH per month.

This technique has several advantages:

• No need to constantly check the price of the coins you invest in

• Reduced risks of acting according to your emotions (FOMO, panic sell…)

• Easy to practice

• Extremely efficient

If I had DCAed instead of gambling with NFTs during the last year, I’d be richer for sure. Lesson learned.

I might talk more about DCA in future drops. In the meantime, I leave you with this excellent video revealing how surprising DCA can be. Definitely a must watch!

Final word

Thank you again for your support. If you made it until here, I really appreciate you. See you on Twitter.

GN 🌙.